Witch’s Brew is a DIY Jello candy kit that invites people to stir up some magic in the kitchen. Designed for all ages, from curious kids to the highlight of a college party, each box includes molds to shape the jello into witchy bites. The packaging is illustrated with a series of colorful potion bottles, each indicating the flavor inside. With a bold, witchy visual style and hands-on fun at its core, Witch’s Brew turns every treat into a tasty little spell. The brand also extends into an ad campaign and interactive UI/UX design, creating a cohesive brand experience from shelf to screen.



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UX/UI DESIGN
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Branding



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