Eirene is a wellness center designed to offer mothers a peaceful space through activities such as yoga, spa treatments, and counseling. With a mission to create a nurturing environment, Eirene encourages mothers to prioritize self-care and find balance amidst the challenges of modern-day motherhood. The integrated branding campaign captures the essence of well-being using calming colors, direct advertising, and self-care focused products. The campaign blends hand-drawn illustrations with custom typography. Soft forms and calming colors, such as sage green, are carefully chosen to communicate peace and growth. This visual identity supports mothers in their journey to prioritize self-care, offering a calming and accessible experience.
Identity & Graphic Design
Self-Care Products
Skincare
Hand Towels
Bathrobe
Yoga Mats
Integrated Ad Campaign
Bus Shelter
Direct Mail
Ambient Ad
This ambient ad offers moms a much-needed check-in. Participants drop a ping pong ball into the tube that best reflects how they are feeling, rating themselves on a scale from 1 to 10.
Interactive
For educational purposes only.
