More than half of girls and young women feel they aren’t interested in pursuing STEM careers because they don’t believe they’d be successful. #STEMISFORGIRLS is an advertising campaign designed to inspire and empower young girls to explore STEM by raising awareness of the lack of representation and support in these fields. Using bold, comic book-inspired artwork with halftone patterns and vibrant colors, the campaign portrays girls as real-life superheroes, emphasizing strength and empowerment. It aims to spark conversations in schools about the importance of inclusion in STEM education, showing that girls can make a powerful impact in the world.
Out of Home
In School
Social Media
Photobooth Pop Up
Inside the photobooth, students can take a quick quiz to find out what kind of STEM superhero they are based on their strengths and interests
For educational purposes only.
